Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Frames
Cinerama from 70 mm

Title:

Holiday in Spain

Artist:

Kack Cardiff (director)

Date:

1960

Material:

Cellulose acetate

Dimensions:

35 mm × 3

Company:

Cinerama Inc.

Location:

New York, USA

Holiday in Spain was filmed in 70 mm Todd AO. It was first released in 1960 as Scent of Mystery in Smell-O-Vision, which delivered smells to the audience corresponding to action on the screen at key plot points, e.g., when a loaf of bread is pulled from an oven. It didn't work very well—everything smelled like bad eau de cologne, apparently—and the movie was a box office failure.

It was re-released in 1962 as Holiday in Spain by Cinerama, which converted the 70 mm film to three-strip Cinerama for use in its theaters. This example is from the center strip.