Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Tangible Media: Removable Storage of Image, Sound, Motion and Data
Chemistry
La Belle Commpak

Title:

Total Tractor Concept

Date:

1968

Material:

Acetate film, plastic shell, metal hardware

Dimensions:

Film 16 mm,  tape ¼ in.,  cartridge 6½ × 4 × 1⅝ in. (16.5 × 10.2 × 4.1 cm)

Company:

La Belle Industries, Inc.

Location:

Oconomowoc, Wisconson, United States

A film strip on a 16 mm film loop synchronized with a built in audio cartridge. The strip is a series of still frames that functions like a slide show. The audio tape is simply a Lear Jet Stereo 8 cartridge glued to the bottom of the film container. (Auto Mate 8 cartridges were also used [Teoli 2024]). Only two tracks are used on the tape: one contains the audio and the other the tone that advances the film to the next frame. The film container holds the loose loop of film and a mirror at a 45° angle, which reflects the frame into the projector optics.

The projector here is the La Belle Duo 16, which shows the images on a self-contained screen. Other models, like the Tutor 16, projected onto a wall. There is a receptacle to plug in a wired remote control (missing in this example). La Belle projectors were portable and were commonly used by salesmen on the road or in stores at point-of-sale. In this example, both the cartridge and the projector have been branded by Agri-Max Marketing Ltd.

La Belle Industries sold audio/visual equipment. One of their brochures describes the company as "Original manufacturers of synchronized slide/sound equipment for training, selling, promotion, public relations, and production guidance" (Weis 2024). The synchronization of film and audio seems to have been a specialty.

References
databits. 2016. "La Belle Duo Tutor 16 - Commpak Cartridge Player & Projector." Aug. 7, 2016. YouTube video, 19:43.
onebrokenneck. 2016. "La Belle Duo 16 - Commpak Cartridge Player & Projector." Jul 19, 2016. YouTube video, 11:38.
Weis, Deb. 2014. "La Belle Industries was a great place to work…." Oconomowoc Natives. Facebook. July 29, 2024.
Teoli, Daniel D., Jr. Date. "La Belle Commpak 16mm Film Cartridge with Auto 8 Mate Magnetic Sound." Small Gauge Film Archive. Accessed Nov 15, 2024.

The slanted mirror on the left reflects the image through the player's optics.
Cartridge slot showing tape head and the film gate immediately to its left.
Note labels in French and English. This particular projector was manufactured in Canada by La Belle Industries (Canada), Ltd.