Title: | Various |
Artist: | Various |
Date: | 1940s |
Material: | Cellulose acetate, metal reel |
Dimensions: | Film: 16 mm |
Company: | Mills Novelty Co. |
Location: | Chicago, Illinois, USA |
A continuous 800 ft (244 m) reel of "Soundies" for the Mills Panoram video jukebox. Each reel held eight 3 min. music videos—popularly known as "Soundies"—in black and white with magnetic sound.
The Mills Panoram was introduced by the Mills Novelty Co. of Chicago in 1940. By 1943, there were 10,000 machines in the United States. The machines cost USD 600 and the reels were rented for USD 10 per week.
