Technirama, introduced in 1956, took the same approach as VistaVision: a 35 mm negative was pulled through the camera horizontally to allow larger area frames. The frames were anamorphic. The print could theoretically be horizontal as well, but this required special projectors and was rarely undertaken. Normally, a reduction print was created to fit on vertical-pull 35 mm film ( either flat or anamorphic). By the late 1950s, 70 mm was more widely adopted and Super Technirama 70 appeared. The same camera and negative were used as for Technirama, but Super Technirama 70 was printed to 70 mm wide film.

Sleeping Beauty was the first feature released in Super Technirama 70. The format survived until the late 1960s. For marketing purposes, the label was eventually applied to standard Technirama films printed to 35 mm instead of 70 mm. Disney brought it back on 70 mm in 1985 for The Black Cauldron.